What Architectural Digest’s Most-Viewed Homes Tell Us About How We Want to Live

There are few internet rabbit holes as seductive as an Architectural Digest Open Door video. You click out of curiosity. You stay for the sofas. You leave side-eyeing your own living room, convinced the lighting is wrong, the palette is too loud, and your low ceilings feel like a personal attack.

AD’s most-watched home tours aren’t viral because they’re dripping in marble or money. They’re viral because they feel lived in. They’re aspirational without being alien. Proof that good taste isn’t about budgets, it’s about choices.

Strip away the celebrity names and what’s left is surprisingly stealable. Here’s what those viral tours reveal about how we want to live and how to borrow the thinking using Swyft pieces in real, normal, non-celebrity homes.

Dakota Johnson (31+ million views)

Dakota Johnson’s home is basically the patron saint of calm. Soft colours, gentle curves, nothing shouting for attention. It feels like a place where you would sit down and immediately exhale.

The big takeaway here is restraint. Fewer pieces, chosen well. Furniture that feels good to use every day. A sofa you can properly sink into. A coffee table that does not demand styling every five minutes. And a bowl of limes, of course.

This look starts with a relaxed hero sofa like the Model 03 Sofa, paired with a simple coffee table and a low-key sideboard that keeps clutter out of sight and stress levels down.

Kendall Jenner (32 million+ views)

Kendall Jenner’s first AD tour went viral because it was unexpectedly warm. Minimal, yes. Cold, absolutely not. The spaces feel grounded, textured and lived in.

This tour proves that minimal does not mean empty. It means choosing furniture that earns its place. A well-proportioned sofa. A solid dining table. Chairs that are comfortable enough for long, lingering dinners, not just there to look at.

A modular sofa works perfectly here, keeping the look clean while allowing flexibility. Add a tactile dining table and chairs nearby and suddenly the space works for a busy, social space.

Wiz Khalifa (55 million+ views)

Wiz Khalifa’s home is unapologetically built around lifestyle, which is probably why it’s currently the most-viewed AD open door video. Music, friends, downtime and comfort come first. The message is loud and clear: homes should reflect how you live, not how you think you should live.

Translated to real homes, this is about generous seating and furniture that can handle heavy rotation. Big sofas, armchairs you can properly sprawl in, and TV units that actually hold things rather than pretending wires do not exist.

Think a deep, comfortable sofa, a statement armchair, and a practical TV unit that anchors the room and keeps everything organised.

Robert Downey Jr. (33 million+ views)

If Tony Stark retired to the Hamptons, this would be the result: Robert Downey Jr.’s converted 19th‑century windmill. The AD Open Door tour is peak RDJ. Equal parts eccentric and lived in. Retro-style sunken living rooms, art that looks like it could talk back, and pops of colour that somehow work despite the chaos.

It’s not a showroom; it’s a home you want to live in, not just scroll past. Cats roam free, quirky personal touches abound, and somehow every corner screams personality without feeling staged. Take the vibe, steal the ideas: think bold statement pieces, playful colour, and living room and dining room furniture that earns its keep. Downey proves that character beats perfection, every single time.

Alicia Keys and Swizz Beatz (9 million+ views)

Alicia Keys and Swizz Beatz home is all about soul. Art-led, expressive and layered, without feeling chaotic. The furniture plays a supporting role, letting personality do the talking.

The trick here is grounding bold spaces with simple, well-made pieces. A neutral sofa. A solid coffee table. Calm bedroom furniture that lets artwork and colour shine.

In the bedroom, this approach really sings. A beautifully designed bed paired with pared-back bedside tables creates calm without killing character.

Jennifer Garner (9 million+ views)

Jennifer Garner’s home resonated because it felt refreshingly normal. Warm, welcoming and clearly designed for family life rather than perfection.

Flexibility is everything here. Furniture that can cope with guests, mess and changing routines. Sofa beds that turn living rooms into spare rooms. Dining tables that stretch to fit more people. Chairs that are comfortable for long chats, not just quick coffees.

The Model 04 Sofa Bed is made for exactly this kind of home. Looks good daily, works harder when needed.

David Harbour and Lily Allen (15 million+ views)

David Harbour and Lily Allen’s home feels personal, eclectic and unconcerned with trends. It is about living well rather than decorating for likes.

This kind of home benefits from furniture that can move, adapt and last. Modular sofas that change layout. Armchairs that float easily between rooms (even the bathroom). Storage that works wherever you need it.

Add a flexible corner sofa, a characterful armchair, and a hardworking sideboard, and you have a space that evolves with you rather than boxing you in.